Summer is prime relocation season. Kids are getting out of school and families who have to relocate for employment or some other reason are on the move.
Relocation leads are fantastic for your business because they are more likely to be serious about buying or selling a home as soon as possible. To capitalize on this, you need to position yourself as a community expert and get your name out in front of your prospects (check out our broker network for instant credibility and loads of prequalified leads).
Making money with relocation clients can come in a variety of forms.
First, you can choose to position yourself as the “neighborhood guru” to help inbound relocation clients find the property of their dreams. To plug this particular pipeline, make sure you have a relocation information page on your website (see this month’s “Marketing Strategies” section for tips). Also reach out to your network of agents across the country to set up referral relationships for clients moving into your territory.
Second, you can assist relocation clients who are moving away with the sale of their home. This is a great option because you’ll have an eager seller and you may be able to pick up both commissions if you can pair the sale with one of your buyer clients.
The third option is the least amount of work and can create a steady, healthy source of passive income for your business — you can pick up referral fees by passing your relocating clients on to agents on the tail end of their move. All it takes is a single phone call or email to set up the relationship and then you get paid when the purchase goes through.
Easy as pie!
However you incorporate relocations into your business, make sure you don’t miss out. No matter what shape the economy is in, people are always moving around for jobs, for school, or for several other reasons. Simply choose the option (or a combination of options) that suits your business and then enjoy the commission boost.