As a real estate agent, you have already talked with the seller about the importance of having their property ready for showings. You have elaborated on the need for everything to look meticulous, and the need for everything to be repaired. It is also important, however, to give sellers a crash course in “real estate etiquette” to ensure that the process always runs smoothly
Ready to Show at a Moment’s Notice
A seller should be made aware that a request to view a property can take place at any time. They should also be made aware that many last-minute viewings take place, and they should be ready to accommodate this event. Sellers that delay viewings often have a difficult time selling their homes.
If a seller continually makes excuses why a home cannot be shown when requested, they quickly become labeled as difficult sellers. These sellers then find that they cannot sell the home because the realtors are reluctant to request a showing. Sellers need to know that delaying a viewing, even at the last minute can affect the whole sale process.
Real estate agents want to be on time for any showing. In this type of industry, time is money. There are occasions that occur that prevent the agent from arriving at the selected time with the buyer. It should be noted to the seller that a little flexibility is always better than losing the sale.
Most people like to view the property without the current owner present. Owners should remain away from the property during the showing and not return until after the real estate agent has left. Returning while the showing is taking place will make the potential buyer feel rushed.
Sellers Who Wish to Remain on Site During Showing
Sellers should never be present during the showing, it simply makes the buyer uncomfortable. Many sellers will insist, stating that they need to be there to show all of the features of the home. In reality, they just want to see the reaction of the buyer to the home and put in their opinion to push the sale.
If the seller must remain on the property, encourage them to venture outside while the buyer is viewing the interior, or stay in one place in the house without engaging in conversations with the buyer. One wrong phrase can ruin a sale.
Sellers Who Demand You Are Present For All Showings
As the representative of the seller, you do not necessarily have to be present for all showings. In most cases, the mere presence of the seller’s agent will discourage a sale. Buyers want to discuss the potential of the property openly with their agent, and most feel they cannot do so in front of their representative.
It is very important that the seller you represent knows this fact. You must also insist that if showings can only happen when you are present, they will miss many showings. Most will understand.
Pets must be under control at all times when a home is being shown. A cat wandering around the house or a dog that invokes fear will kill a sale. You need to make the seller understand that yes, their cat is adorable, but the potential buyer may not like cats.
The easiest way to gain cooperation from the seller is to use the “you know buyers” type of conversation. Make your requests seem more like a way to save the seller from frustration than a way to save yourself from frustration.
The easiest way to accomplish cooperation is to print up a “sellers” list. Give this list to your client and ask them to read it. Let them know you will call them the next day to follow up on this document to see if there are any questions.