The Agent University

Ron April is a consistently performing agent in the Newburyport, Mass., area; so consistent, in fact, that he has been named a RE/MAX Hall of Fame agent. He attributes much of his success to his back-to-basics philosophy of respect and attention to detail.

But, how exactly is he accomplishing that with his clients?

“By caring about the people I service,” Ron answered. “Whether someone is selling conventionally or by short sale, or buying a home, I make sure that every move is calculated and makes the best sense for that situation. I think people sense that I am genuine and that’s it’s not about the commission for me.”

Sure, you’ve heard agents give that song and dance before, but Ron isn’t kidding when he says that it isn’t about the money. In fact, he is so serious about his customer service that he offers his clients an iron-clad guarantee: 100 percent satisfaction, or you don’t owe him a penny.

It’s a bold promise, indeed. But if you are finding yourself thinking that Ron must be crazy, you only have to look at his documented success to realize that he doesn’t end up with unsatisfied clients very often.

Ron is also a regular student of the training sessions through Foreclosure.com and The Agent University. “I learn so much with every seminar I take,” Ron told us. Timely education helps him stay on top of the market and anticipate what his clients need.

It’s all part and parcel of giving his clients the service they deserve.

What advice does Ron have for other agents and brokers hoping to do as well as he is doing?

“Be ready to work,” said Ron. “The real estate business is just that: A business. And when it comes to being successful, don’t measure it in numbers of sales or dollars earned, but by the look on your clients faces when the deal is done.”

And if you’re still hung up on the potential risk of Ron’s 100 percent satisfaction guarantee, maybe you should be asking yourself why. Are you giving your clients the attention they deserve? Are you ready to work hard for them to actually earn those top commissions?

It is possible, in this or any other economy, and Ron April is proof of that.