Do you think of yourself as a “brand?”
If not, you’re probably missing out on a vastly more profitable real estate business. Think about the biggest, wealthiest businesses in the world — their brands were deliberately developed and are widely recognized (and extraordinarily lucrative) as a result.
Even if your business is just you, it’s still in your best interests to develop a brand around yourself and what you do.
There has never been a better time to brand yourself as a short sale expert. With so many listings being short sales and so many buyers and sellers looking to get the most out of today’s real estate market, the timing is perfect to create your own brand as the “go-to” short sale guru in your area(s).
It may be a little out of your comfort zone, but that’s what our expert, affordable short sale training is for. Work both sides of the short sale angle for maximum commissions by catering to both buyers and sellers.
Buyers want an expert who knows how to negotiate with the banks and pinpoint those diamond-in-the-rough properties that will score them instant equity. Our short sale training can help you learn the ever-changing short sale dynamic so that you can clearly explain them to your buyers and help them leverage those changes to their advantage.
Sellers want an agent who is sensitive to their financial situation and can help them navigate the short sale process in the most beneficial way possible. For agents, that means knowing what incentive programs (such as Bank of America’s up to $30,000 in short sale relocation incentives) are available to short sale clients and how to get the deal done as efficiently as possible.
Branding yourself is simply a matter of getting the right education under your belt and then going where your target business is. The Agent University can help you do both.